ABSTRACT
In the context of the continuous COVID-19 waves in the world and in Vietnam, the regulations on social distancing become more stringent, leading to workers to experience online work for a long time. Therefore, it is more difficult for final-year students to find internships, to experience the reality of the workplace and to discover more about their future career opportunities. This study aims to explore and identify factors that influence the employment choices of final-year students majoring in International Business, namely self-concept, social support, family support, internship experiences, academic achievement, and financial expectations. The authors used the method of analysis of Structural Equation Modeling (SEM) based on data collected from final-year students majoring in International Business at the Industrial University of Ho Chi Minh City. The results show that most factors have an impact on students’ intentions to choose jobs, in which Family support and finance expectation are considered the two factors with the strongest impact. Finally, based on the research results, the authors will make a number of recommendations and administrative implications for the recruitment activities of the business and the training activities of the University. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.
ABSTRACT
The Covid-19 pandemic was first discovered in 2019 and was resistant to all available cures despite all efforts. Vietnam, as well as other nations, suffers significant economic harm due to its presence. Businesses in Vietnam, particularly small and medium-sized businesses (SMEs), must plan for this scenario. It has been shown that E-marketing is a successful technique for finding and communicating with consumers worldwide. The disease has been aided by lockdowns and social isolation in the Covid-19 pandemic. This study seeks to discover the impact of several variables on small business owners' plans to utilize e-marketing in Vietnam as part of the Covid-19 pandemic. The study used both qualitative and quantitative research techniques. The qualitative approach is used to confirm and modify a scale, whereas quantitative research is used to help establish a range. The results show that 04 variables impact e-marketing intention, including (1) Compatibility, (2) attitudes towards the use of E-marketing, (3) perceived usefulness, and (4) perceived barriers to use, (5) subjective norms, where perceived usefulness is the most critical influence. The research has put forward many proposals to enhance the desire of businesses to utilize E-Marketing. © 2021 IEEE.
ABSTRACT
COVID-19 pandemic has disrupted educational activities;hence, online training combined with Learning Management System (LMS) is a great idea to ensure the continuity of training activities. This study combined Theory Planned Behavior (TPB) and Task-Technology Fit theory (TTF). The objective of this study was to explore the factors influencing the Students' LMS adoption intention in COVID-19. The study surveyed 876 students who accessed LMS in learning activities at higher education institutions in Vietnam. Research results pointed out that LMS fit learning on COVID-19, attitude towards LMS adoption, and student characteristics related to LMS positively impact LMS adoption intention in COVID-19. Some managerial implications are also suggested to enhance students' LMS adoption intention. © 2021 IEEE.